ABOUT US
ABOUT US
Inspired by an innate trait to be drawn towards those that are our roots, our culture and heritage.
Inspired by an innate trait to be drawn towards those that are our roots, our culture and heritage.
Intending to cater to the Indian audience, to bring premium quality and conscious clothing to our dictionary arose a new chapter. A chapter that created the opportunity to turn inward and reflect on the demands of our roots. The demand for vernacular voices to be heard, and the demand for a contemporary spin on bringing our culture forth with us. Veaves has their roots deep in the culture and heritage of Banaras (Varanasi), passed down to us from the generations before ours. Our outlook on the traditions, culture, and heritage that have been inherited, is nothing short of awe and admiration.
The tale of reviving and honouring our culture has often been told, but one that won’t ever run the risk of becoming cliché. While we venture into building a community that appreciates our love for products that seamlessly weave together traditional Indian craft with contemporary taste, we carry with us the baton of craftsmanship that has been passed down for generations. The local weavers that breathe life into each one of our designs are to whom we want to provide a platform. To nurture their craft, to help it grow and to enable it to achieve the full potential that it seeks.
Brand Pillars
Sensuality
Discover the beauty of handmade
The rough edges and imperfections, the earthly tones and heritage designs are the signs of refined human touch. Being woven and crafted by artisans bestows our products with a sense of human elemant. Each product is unique as it tells the story of the artisan, the materials, the culture and the heritage. Highlighting the beauty of handmade, it gives one an intimate feeling of belonging, a certain sensuality to knowing that the products you hold are made in the old ways of hard work and by hand.
Balance
The maker, the individual and nature in sync
We are about the balance between nature and humans. It is to give as much as we get from this earth. Our products, made from the finest naturally sourced materials with designs inspired by nature and culture, create a balance of human-made and natural in your space. This balance is inspired by a sense of respect and consciousness of nature's abundant resources that keep us warm, wealthy and healthy. We combine the maker, the individual and nature in an ecosystem of sustainable products of care.
Time
Each moment as precious as life
The art of leisure, of being in the past, present and future, is what our products bring to you. A sense of nostalgia, a longing to take it easy and travel through time with products created taking time is what you feel. Each product at Veaves aims to bring you the pleasures of leisure, of taking a stroll through nature as a reminder that life must not be rushed. The process of handcrafting in itself is a slow and steady practice, a trademark of handmade goods. Time is of the essence in a way that it must be savoured, cherished and lived.
Vedika Chopra
Founder’s Note
As we launched Veaves' retail division in the Indian market, our goal was to restore a slow life lived the way it was intended to be lived. A way of living that values good design, prioritises quality over quantity, and leads responsible lives. The roots of which continue to be passed down in our society and culture for ages, having yet been swept away by the West. We hope to nurture and expand this school of thought as we build a community that appreciates and applauds the craft of the Weaver.
Ours has been a story of looking within, exploring the needs and demands of the people around us, and catering to them in the most seamless way possible. We aim to help strengthen the connection between the artist and the audience, the weaver and the consumer, as merely middlemen helping their craft to be seen.
Vatsala Chopra
The Craftsmen and Women
It is no secret that Weavers and Women from across the country, over the last few decades, have continually been underpaid and underappreciated. The communities that have passed down aeons of knowledge and skill are the ones keeping our culture alive and seem to be the ones on the receiving end of exploitation that are underserved.
The weaver, like any other profession, loses its charm in the eyes of future generations when it doesn’t get the appreciation it deserves and is exploited without fair compensation; which is how most art forms around the world have lost their way. The collective awakening that identifies this as an issue and is slowly working towards putting an end to this is something we are truly grateful for, and our efforts will continue to help spread this awareness. What we envision for Veaves is to continue to give these weavers and women a platform to showcase their talent, and soon start a weaving school that will help us encourage their craft and give it the appreciation it truly deserves.
Sustainable Practices
Understanding the need of the hour, the need to save our planet and do our part to help has been the driving force at Veaves. Globally, the textile industry produces 13 million tons of waste every year, of which 95% of it could be reused or recycled. The industry also uses a significantly high amount of energy, water and other ecologically dependent sources that the world is rapidly seeing a decline in.
So we asked ourselves - what can we do to help?
It started with the basics, recycling. We use unwanted and waste fabrics by adding value to them. Applying our philosophy of beauty in imperfection, we believe in making use of every handwoven craft and waste left from making the products. Anything can be turned into something when we add value to it, and therefore, we convert our waste materials into another craft and add meaning to it, a story of saving the planet one recycled product at a time. This was the design philosophy behind our collection 'Wabi Sabi' that aimed for zero waste by making use of over 100 metres of leftover scraps.
Sustainable Practices
Understanding the need of the hour, the need to save our planet and do our part to help has been the driving force at Veaves. Globally, the textile industry produces 13 million tons of waste every year, of which 95% of it could be reused or recycled. The industry also uses a significantly high amount of energy, water and other ecologically dependent sources that the world is rapidly seeing a decline in.
So we asked ourselves - what can we do to help?
It started with the basics, recycling. We use unwanted and waste fabrics by adding value to them. Applying our philosophy of beauty in imperfection, we believe in making use of every handwoven craft and waste left from making the products. Anything can be turned into something when we add value to it, and therefore, we convert our waste materials into another craft and add meaning to it, a story of saving the planet one recycled product at a time. This was the design philosophy behind our collection 'Wabi Sabi' that aimed for zero waste by making use of over 100 metres of leftover scraps.